Build for Choice

masterclass

You're building your business. But is it giving you the CHOICES you want for your future?

Discover what makes a business Attractive, Transferable and Valuable - and identify where value may be leaking from yours.

Join our FREE 90-minute masterclass

Why this conversation matters

You’ve built a business and put years of effort into it. But is what you’re building today creating the value, independence and choices you want for tomorrow?

1

BUSY DOESN’T ALWAYS MEAN YOU’RE BUILDING VALUE

A business can be busy, growing and generating revenue without necessarily becoming stronger. Understanding what actually creates value helps you look beyond activity and turnover.

2

A BUSINESS THAT DEPENDS ON YOU CAN LIMIT YOUR CHOICES

If customers, decisions, knowledge or day-to-day operations continually come back to you, the business may be performing — but how easily could it perform without you?

3

WHAT YOU BUILD TODAY SHAPES YOUR OPTIONS TOMORROW

You may not be planning to sell, retire or step away. But circumstances change. Building a stronger business now can give you more options when you eventually need or want them.

What You’ll Learn in Just 90 Minutes

What does “choice” really mean for a business owner?
What myths can keep business owners stuck?
What makes a business Attractive, Transferable and Valuable?
Where could your business be leaking value?
What could you do differently?

Bonus:

Attend live and receive two practical tools to turn insight into action.

The Value Leak Spotter

Spot signs that your business could be leaking value.

My One Value Leak Action Card

Choose one potential leak and turn your insight into a practical first step.

If something changed tomorrow, how many choices would you actually have?

Date & Time:

Wednesday, 30 September 2026 | 9:00–10:30 am AEST (Brisbane time)

Format:

LIVE & Interactive on Teams

Cost:

FREE

Who Should Attend?

Is this masterclass for you?

This masterclass is designed for business owners who have moved beyond simply starting a business and are asking bigger questions about what they are building.

It will be particularly relevant if:

Your business is established, but you are not sure whether all the effort is translating into long-term value.
The business still depends heavily on you.
Revenue has grown, but margins, cash flow or profitability have not necessarily followed.
You want to grow without simply creating more work for yourself.
You would like the freedom to step back or take time away without the business losing momentum.
You want to protect and strengthen what you have already built.
You know where your business is today, but you are less certain about where it is taking you.

Meet Your Presenter

Gita Hettiaratchi

Strategy Advisor | Towards Growth

Gita is an experienced business owner and strategy adviser who helps SME owners build stronger businesses that give them greater choice. She brings more than 20 years of business ownership, financial discipline and commercial experience to the conversation.

Together, Gita and Rohan have spent more than 20 years owning and working with small and medium businesses, experiencing first-hand the decisions, pressures and trade-offs that come with building and eventually stepping away from a business.

Are you intentionally building a business that gives you choice?

Frequently Asked Questions (FAQs)

Is this masterclass live or recorded?

It's live and interactive, with an opportunity to ask questions during the session and Q&A.

Is the masterclass really free?

Yes. There is no charge to attend.

How long is it?

90 minutes, including interactive discussion and Q&A.

Will this be interactive?

Yes, you'll have opportunities to reflect on the concepts, consider how they apply to your own business, and identify areas you may want to explore further.

Do I need to prepare anything?

No formal preparation is required. Come prepared to think about your own business and where you would like it to take you.

Is this only for business owners planning exit?

No. Choice could mean growing, stepping back, taking time away, bringing in management, protecting value, selling one day — or simply having more control over what happens next.

Will there be a sales pitch?

No. This is an educational masterclass designed to give you practical insights you can apply to your own business. At the end, if you'd like to continue the conversation with us, we'll show you how you can do that.

Ready to start building greater choice into your business?